For the Fashion & Retail sector, Eximia offers the Brand Protection solution, an advanced platform powered by RFID UHF and NFC technologies designed to safeguard brand value and optimize the entire supply chain.

Key Points

• Brand Protection: Actively counters counterfeiting and gray markets, ensuring product authenticity.
• End-to-End Traceability: Monitors garments and accessories from production to the point of sale in real time.
• Inventory Accuracy: Achieves up to 98% inventory accuracy, significantly reducing out-of-stock scenarios.
• Customer Engagement: Enables unique shopping experiences and brand loyalty through direct smartphone-to-product interaction.

Main Features

• Complete Hardware Infrastructure: Utilizes passive RFID tags, industrial portals (ePortal), ceiling readers, and Android handheld devices.
• hELP Platform: Proprietary software for centralized data management, integrated logistics, and hardware control.
• Seamless Integration: Open architecture perfectly compatible with existing ERP (such as SAP), CRM, and WMS systems.
• Dual-Tag Technology: Combined support for UHF (for bulk logistics and inventory) and NFC (for customer-side authenticity verification).

Advantages

Operational Efficiency & Sales

• Estimated 20% increase in sales due to constant product availability on the shelf.
• 96% reduction in time required for smart inventory operations.
• 96% boost in staff productivity through automated reading processes.

Distribution Channel Security

• Immediate identification of unauthorized activities and incorrect sales channels.
• Origin verification through cross-checks between tags and authentication servers.
• Detailed reporting and real-time statistics on inspections and distribution paths.

Customer Experience

• Ability to send push notifications and targeted cross-selling activities directly to the customer's smartphone.
• Digital certificate of authenticity provided to the end consumer at the time of purchase.

Technical Reliability

• All devices are CE marked and compliant with European standards (ETSI-EN).
• Guaranteed operation in On-Premise, SaaS, or Cloud modes to fit any corporate infrastructure.

CONTACT US FOR MORE INFO

If you would like more information, a personalized quote, or a consultation, please contact us. The Eximia team is ready to help you protect your brand and optimize your processes in the Fashion world.